Posts

Showing posts from March, 2019

Perception Management

Swami Gulagulaananda said:
"It is not always about what you are. It is also about what others think you are..."

I was introduced to the term Perception Management when I read David Baldacci's novel, The Whole Truth. Wikipedia defines Perception Management (PM) as:

Actions to convey and/or deny selected information and indicators to foreign audiences to influence their emotions, motives, and objective reasoning as well as to intelligence systems and leaders at all levels to influence official estimates, ultimately resulting in foreign behaviours and official actions favourable to the originator's objectives. In various ways, perception management combines truth projection, operations security, cover and deception, and psychological operations.
[Full Article: https://en.wikipedia.org/wiki/Perception_management]

I started paying closer attention to the dynamics on social media to understand what Perception Management is after the recent Indian strike on the terror camps…